Trend forecaster, market researcher and concept designer with 10+ years of experience working for both agencies and brands.
My freelance projects have ranged from analyzing activewear markets for Hanesbrands and Dick’s Sporting Goods to translating back-to-school product trends into actionable design concepts for Staples. Prior to becoming a private consultant, I worked as an editor for over five years at Stylesight — a leading trend forecasting website (later acquired by WGSN.) I served as the Associate Women's Editor, Young Men's Editor and Accessories Editor, in addition to cultivating and overseeing the website's film and celebrity coverage. As an editor, I traveled to, photographed and reported on festivals and events, showrooms, trade shows and fashion weeks. I also provided bespoke seasonal key item lists and custom shopping guides for design teams at major brands, such as Target and Disney.
